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Brushing an entrepreneurship dream

chinadaily.com.cn | Updated: 2019-08-23 11:22
Yang Yang poses with the cosmetic brushes developed by her team. [Photo/Xinhua]

Yang Yang, a post-85s entrepreneur, sells cosmetic brushes developed by her team to 45 countries, generating an annual sales revenue of more than 200 million yuan, according to a report by Xinhua.

Yang, born in 1989, graduated from a college in Jiangxi province in 2010. With an initial fund of 5,000 yuan collected by her and her classmates, Yang started her cross-border e-commerce business in a small rented house.

Inspired by the traditional brush pens in Wengang township of Jinxian county, Jiangxi province, her team transplanted the ancient techniques into cosmetic brushes. After conducting research on the manufacturing process, design and product quality, they made a qualitative leap in the quality of cosmetic brushes.

In the second half of 2011, Yang won an order for 200,000 cosmetic brushes from a Brazilian customer. However, about two-thirds of the brushes were returned as Yang did not have a brand name and the product quality was still not mature.

Yang decided to establish her own brand in 2012. After building connections in the industry and gaining reputation, Yang finally began enjoying good sales. And her team has grown from handful to more than 200.

Yang's team has established scholarships in colleges to help more college students achieve their entrepreneurship dreams.

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